There are a lot of people asking these days, “How do I get my tube noticed on Fargotube?” It is true… There are a lot of people out there with a lot of things to show you and say! Social Media has improved our ability to publish what we want to say, in a fairly simple and non-traditional way. Everyone has something to say now! So what happens when everyone is fighting for a fans attention and the fans can only choose one tube to look at? It means that someone is getting ignored or looked over and you do not want that tube to be yours. From what I have noticed… the key is content and good content to be exact. If you want to get a fan or customer’s attention, you need to have content on your tube that is cool, relevant and engaging! Fargotube allows you to upload movies, shows, videos, photos and music to your tube. It also allows you to set your prices however you want, so your fans can get the content that you have to offer. You have to remember something if you are uploading content to your tube… uploading content is only part of the process. Get out there and meet people with other tubes and let them know you have content to share. Here are a few ideas for people who need help breaking through the noise and are looking to get some new fans or customers .

Now that anyone can share content in real time, from anywhere… anytime… what does it take to break through the noise and stand out in the crowd? First of all, most social media experts say that fans and customers are looking for 4 important variables that affect our awareness of content. People want to read, see and hear content that is informative, educational, resolute and entertaining.  People want content and they are willing to do whatever it takes to get good, consistent, valuable content.

Here are a few types of content that you have to have on your tube… It is what the people want!

1)      VIDEOS – of course! Videos are more popular today than they ever have been in social media. I have a lot of bands asking me why fans are not coming back to their site. It is all about the videos.  If you do not have your videos up on Fargotube, you are missing out on an important opportunity to engage your fans. Music videos are awesome… They do not have to be expensive but they should be creative. I think it is safe to say that, fans want to see what you are up to. People want to see interviews and know what you are up to in your life. They want to know what it is like to be in a band and to have fans that care! Ask your fans to send in their questions and answer them directly and honestly. I don’t think it hurts either, if you are an artist, to interview your favorite artists, local music venues or even your most engaging fans! The key is creativity! Show them something that they want to know. “How to” videos are always great… show your fans how to play your hit song or even your favorite cover songs. I know for a fact that there are a lot of people out there learning guitar, who would appreciate the actual artist showing them how to play a riff on guitar! One last thing about videos… there are a lot of really good videographers out there, making a career out of shooting videos and editing. Reach out to them and see if you can help each other out. I know of band that couldn’t afford a video so they almost gave up. I told them about a friend of mine who shot videos, who needed music for a different video he was getting paid to shoot. I hooked the two parties up and sure enough… everyone got what they needed for free! The coolest part was, the videographer really knew a lot about how to use social media and he got the band some really good attention from the video.

2)      Images- This is a no brainer right? You would be surprised how many people do not understand the importance of cool, fresh new images and how they affect the engagement of your fans and customers. Sharing images on Fargotube has become a daily “to do” for most people. High quality photos are always the best, but images do not always have to be photos of the band or business. I know a band that does a lot of artwork separately but they take pictures of all of the artwork and share it regularly. Their fans really appreciate them for that. Images can be anything from cool new logos to pictures with cool quotes. Once again, the key to social media is content, and the key to getting people to know your brand is when other people share your content. Get your fans involved. Get the fans to share your pics from live concerts. Start a fan club in your most popular areas and encourage fans to create images and logos to support that particular area.  Upload some images of your day to day life or offer a cool image as a gift and give it to your fans or customers to share with others.

3)      Music – Everyone loves music. I do think that a lot of people are missing out on using music these days to engage their fans and customers. A lot of bands upload a new song and expect people to run and listen to the next big thing. When that doesn’t happen, they get frustrated and complain that people do not understand. I have helped many bands and even a few businesses understand how they can use music to promote the brand. It is true that people are not buying as much music these days, but that does not mean people are NOT buying music. Also, music is the nucleus of our social lives. It is the social cohesion that holds us all together… and you want your brand supporting that cohesion on any level possible. If you are a band releasing a new album, offer to give out 100 free albums to the fans that listen and give you criticism on your first single. Let them listen and offer them the ability to share their opinions to you, your other fans and all of their friends. Once they have started the ball rolling for you, give them the album and then release it to the public. Let people know that you love creating music and it does cost to record high quality music. However, don’t expect them to pay if they do not have the money. You don’t want to lose a fan because they want to spend their dollar elsewhere. Give them an opportunity to download it for free… but make them work for it. Tell your fans… if you share this image with 100 fans, our band will send you a download code for free. Make it fun for them! It is all about the numbers. Sooner or later you will get people who understand the value of what you are doing and you will get paid. I always thought it was a good idea to team up with local businesses and other bands to release a compilation album. Find a good cause to donate the proceeds to… GET CREATIVE. You want to get your music content out there.

Content is King. Every band, musician, artist, school, business or organization needs to engage its fans and customers using content. Do not be afraid to invest in a photographer, videographer or graphic designer to help you with your work. Take a look and see how many fans they have on their tube. Partner up with people who can help you spread your message! Invest in CONTENT. Don’t look at it as an expense if you are a business. You must invest in what you are doing, if you expect to see any returns. If you have any questions, hit us up here at Fargotube. We have many ideas on how to improve your content and how to get noticed. I have to get going. I am going to upload some new videos and images to my tube. Content is King!